Tapping into Desirability in User Experience
نویسندگان
چکیده
In this chapter, we discuss our use of Microsoft’s product reaction cards to tap into the illusive quality of desirability in user experience. Desirability, as an affective response to a product, has been difficult to measure through instruments such as traditional posttest questionnaires. Since 2006, we AU: “elusive”? If so, pls. change here and throughout.
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تاریخ انتشار 2010